Bridge The Gap Between
Product and People

A boutique of people overlooked are disrupting how we design products for people.

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Some of our clients include

Read Case Studies

Our Approach

With a deep understanding in how people interact with your technology, we use this insight to propel your business in designing desirable products and services with enhanced usability. This approach leads your business to greater success.

Multi-faceted User Discovery

UX Specialist Hire

UX Tools

Design with your users

Learn the basics
This is a good start if you're a newbie who wants to know 'What is UX?'

This package includes a full
1-hour video that walks you through the basics of knowing how to meet your customers’ expectations that you can DIY immediately.
$495
Workshop your product
Building your new product or relaunching? Start here! We walk you through your problem, your audience and who you're overlooking for your product to return a "blow-your-mind" type of investment. 
$2,995
Hire your in-house UX
This is your VIP team with a niche skill! We do the hard yard for you. We discover your customers' needs, tie in their insights and execute these with opportunities that align with your vision with instant results.

We curate this section for you based on your requirements.
$17,995

This is a good start if you're a newbie who wants to know 'What is UX?'

This package includes a full 1-hour video that walks you through the basics of knowing how to meet your customers’ expectations that you can DIY immediately.

You will receive the following:

5 templates

Join our exclusive community

1 hour video which includes:

  • What UX is
  • How the right customer journey can help boost your sales
  • Learn the benefits of understanding the experiences of your audiences with your customers
  • Know who your customers are, where they're from and how they feel on your website

Does this sound like the package for you? 

Learn Now

Building your new product or relaunching? Start here! We walk you through your problem, your audience and who you're overlooking for your product to return a "blow-your-mind" type of investment. 

You will receive the following:

  • UX Audit (includes accessibility compliance
  • Min. 3-hour UX session with 2 UX specialists
  • Define your audience persona
  • Map your users' journey
  • Design ideas for your product
  • Insights and recommendations

Our 3-step process

Fill out our form with your specific requirements
Book a time to chat
Receive a call from our UX team

Does this sound like the package for you? 

Workshop Now

This is your VIP team with a niche skill! We do the hard yard for you. We discover your customers' needs, tie in their insights and execute these with opportunities that align with your vision with instant results.

We curate this section for you based on your requirements.

Hire our in-house UX team to work on:

  • User Research
  • User Journey
  • Insights
  • User Testing
  • Wireframes
  • Prototypes
  • User Interface Design
  • Developers
  • Accessibility Compliance Scoring
  • UX Audit
  • UX Metrics

Our 3-step process

Fill out our form with your specific requirements
Book a time to chat
Receive a call from our UX team

Does this sound like the package for you? 

Workshop Now

Design with your users

Learn the basics

This is a good start if you're a newbie who wants to know 'What is UX?'

This package includes a full
1-hour video that walks you through the basics of knowing how to meet your customers’ expectations that you can DIY immediately.

Starting from:
A$495 

You will receive the following:

5 templates
Join our exclusive community
1 hour video which includes:

  • What is UX?
  • How the right customer journey can help boost your sales
  • Learn the benefits of understanding the experiences of your audience with your customers
  • Know who your customers are, where they're from and how they feel on your website
Learn Now

Workshop your product

Building your new product or relaunching? Start here! We walk you through your problem, your audience and who you're overlooking for your product to return a "blow-your-mind" type of investment. 

Starting from:
A$2,995 

You will receive the following:

  1. Fill out a form with your requirements
  2. Book a time
  3. Receive a call from our UX team
  • UX Audit (includes accessibility compliance
  • Min. 3-hour UX session with 2 UX specialists
  • Define your audience persona
  • Map your users' journey
  • Design ideas for your product
  • Insights and recommendations
Learn Now

Hire your
in-house UX

This is your VIP team with a niche skill! We do the hard yard for you. We discover your customers' needs, tie in their insights and execute these with opportunities that align with your vision with instant results.

We curate this section for you based on your requirements.

Starting from:
A$17,995 
  1. Fill out a form with your requirements
  2. Book a time
  3. Receive a call from our UX team

Hire our in-house UX team to work on:

  • User Research
  • User Journey
  • Insights
  • User Testing
  • Wireframes
  • Prototypes
  • User Interface Design
  • Developers
  • Accessibility Compliance Scoring
  • UX Audit
  • UX Metrics
Hire Now

Download our templates

You want an instant solution to tap into your customers that still gives you the best bang for your buck.
Purchase any of these templates to get you started so you can solve your problem now!

How to ensure your product isn't overlooking people who are multi-faceted
How to check if your product works for your customers
How to discover your customers' experience with your business
How to turn your customers' insights into opportunities for your product
How to include these 10 UX metrics to not overlook people in your design

Read these case studies

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About Propel

A boutique of people overlooked,

the first Black-woman, migrant, global citizen, polyglot-owned UX business

is disrupting how we design products for people.

We illuminate people’s multi-facets to drive the way businesses target you in the design of the user experience of tech and products.

When reflecting on why I started it, I felt I needed to go back to basics.

My "Why" was a lack of representation in tech. "Where are the Black Bill Gates?" was the question I kept asking myself.

My “Why” was that there was a lot of bias in how technology is designed, especially in ways you probably never thought of.

My “Why” was if there was no solution for it, let’s work on it.

In this day and age where tech is at the intersection that influences our decision-making, why aren’t we targeting the multi-facets of people to build products that are adaptable?

There’s no room for errors and mistakes. And, it sounds daunting. You’re right!

But, when you have a business like Propel Innovations that has deep connection and understanding of the markets you miss out on, can guide you in removing your blind spots to gain perspective for the success of your business, it’s a journey we’re inviting you to embark on.


Ever released a product that cost you 5x more to build? And realized you shouldn't have done it? Because your customers don't want it. What if I told you, we've got the answer for you?


Partnership: Understand your users' needs and opportunities for additional growth

Opportunities: Resolve confusion and friction with your products

Niche Skill: Turn your ideas into practice and have deadlines to execute with short-term and long-term vision.